It's all about marketing for the Cambridge Wedding Photographer
LiquidPhoto.co.uk Striking & Vibrant Cambridge Wedding Photographer...
As the last CD's get printed and Tom is working on the last coffee table book, my attentions have to turn to us marketing Liquid Photo so in 2010 we have an improvement on this year. We've had a great summer and particularly enjoyed the weddings we have done, so I want to make sure we have even more next year!
There are quite a few things to consider - publications, websites, listings guides - which is best? Do we choose all or just one? What location do we target?
I think we have to focus on our regional area first. We would happily travel anywhere in the world but when people specifically write Cambridge Wedding Photographer or Cambridge Wedding Photography into Google we want to make sure we are in the first page or two of listings. There are plenty of companies out there who say they can do it for you if you pay them a tidy sum, but realistically it's nothing you can't do yourself with a bit of reading up! The Google Local Business Centre is a very handy tool when used with Analytics and is full of all sorts of handy hints. We are also trying to encourage anyone we've ever worked for to leave us a Google review (and many thanks to those who have done so already - we are touched by your praise!)
There are plenty of wedding service listings sites offering free listings which is great and there are a few publications we are looking at. I do get a fair few sales calls about our free listings on sites, offering me supposed good deals on upgrades, and it is really tricky to work out who really does get the most hits. Although yesterday someone did try to tell me that a listing on a Yahoo homepage would be more beneficial than Google - yes you keep telling yourself that!
Wedding fayres are a step in the future, but we need to look into it more - expect us at a wedding fayre near you posing as an engaged couple! Do you get free cake??
One thing I am confident in is Tom's design skills, so we need not worry about not standing out from all the other photographer adverts when it comes to actually putting the ads in publications.
So time to crack on I guess for this Cambridge Wedding Photographer...
Oh did I mention blogging helps?? ;)
Lina
As the last CD's get printed and Tom is working on the last coffee table book, my attentions have to turn to us marketing Liquid Photo so in 2010 we have an improvement on this year. We've had a great summer and particularly enjoyed the weddings we have done, so I want to make sure we have even more next year!
There are quite a few things to consider - publications, websites, listings guides - which is best? Do we choose all or just one? What location do we target?
I think we have to focus on our regional area first. We would happily travel anywhere in the world but when people specifically write Cambridge Wedding Photographer or Cambridge Wedding Photography into Google we want to make sure we are in the first page or two of listings. There are plenty of companies out there who say they can do it for you if you pay them a tidy sum, but realistically it's nothing you can't do yourself with a bit of reading up! The Google Local Business Centre is a very handy tool when used with Analytics and is full of all sorts of handy hints. We are also trying to encourage anyone we've ever worked for to leave us a Google review (and many thanks to those who have done so already - we are touched by your praise!)
There are plenty of wedding service listings sites offering free listings which is great and there are a few publications we are looking at. I do get a fair few sales calls about our free listings on sites, offering me supposed good deals on upgrades, and it is really tricky to work out who really does get the most hits. Although yesterday someone did try to tell me that a listing on a Yahoo homepage would be more beneficial than Google - yes you keep telling yourself that!
Wedding fayres are a step in the future, but we need to look into it more - expect us at a wedding fayre near you posing as an engaged couple! Do you get free cake??
One thing I am confident in is Tom's design skills, so we need not worry about not standing out from all the other photographer adverts when it comes to actually putting the ads in publications.
So time to crack on I guess for this Cambridge Wedding Photographer...
Oh did I mention blogging helps?? ;)
Lina
Labels: Cambridge Wedding Photographer, Cambridge Wedding Photography, Lina Orsino, Tom Allen
posted by LiquidPhoto at
15:54
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